MIRO
Logo design / Web design / Graphic design / Research institute / Scientific collaboration
MIRO, the Millennium Institute for Research in Optics, is the institute of the Ministry of Science of Chile dedicated to fundamental science and technology based on light, which involves 8 research groups spread over 5 universities throughout the country.
They asked us to redesign their logo, which had technical and legibility problems, and did not adequately express the impact and quality of the institute. They also asked us to create a website that could give them international visibility and attract talented young researchers.
Our proposal was to maintain the wave pattern concept of the previous logo, but do so in a typographic way avoiding the complex symbol, achieving a more recognizable and modern logo that can be read in all sizes and conditions.
We have made an easy-to-navigate website that highlights MIRO's top achievements and displays clear calls to action that attract potential candidates.
We are pleased with the results, the good communication, helpful advice and documented instructions for basic maintenance of the website. We appreciate that, by being an active researcher, Daniel understood our motivation and the mindset of our target audience.
Felipe Herrera
Director of Miro and Professor at Univ. of Santiago